From Press Release Originally Published on Salesforce.com
New insurance capabilities enable insurers to reach policyholders on the channels of their choice, intelligently prioritize tasks, and build deeper relationships through more personalized customer engagement
San Francisco – Sept. 24, 2019 – Salesforce (NYSE: CRM), the global leader in CRM, today announced new insurance-focused enhancements that enable insurers to build stronger, more personalized relationships with policyholders. As an extension to Financial Services Cloud, insurers now have a unified, 360-degree view of their policyholders – including household relationships, life events and more -- across all lines of business.
The insurance industry is experiencing a revolution. Leading insurers are leveraging innovations in digital, data and cloud technologies to drive profitable growth, distinctive customer engagement, agent productivity, and innovative new business models. At the same time, many of these leaders are still challenged by legacy processes and systems as well as fragmentation between siloed businesses and functions. They are further challenged by a lack of an end-to-end digital strategy and the talent to execute.
“Now, more than ever before, the insurance industry is working towards delivering more relevant and engaging experiences at every stage of a customer’s life,” said Ayan Sarkar, Global Head of Insurance, Salesforce.
Now, more than ever before, the insurance industry is working towards delivering more relevant and engaging experiences at every stage of a customer’s life...
– Ayan Sarkar, Global Head of Insurance, Salesforce
Finally, new enhancements to Community Cloud for Financial Services delivers pre-built templates to quickly and affordably deploy branded and engaging portal experiences for independent agents, brokers and distributors. This allows insurers to leverage their investments in customer success across their extended ecosystem. This also lays the foundations for Salesforce to deliver additional future innovations on the themes of frictionless business and standards-based permissions-driven sharing of data across financial services organizations.
Major global insurers are already leveraging the power of Salesforce Financial Services Cloud to get closer to their policyholders
Including Vlocity’s Digital Insurance Platform powers quoting, policy administration, claims management, service and billing which can be deployed to brokers, agents, policyholders and service representatives. Designed for property and casualty, life and annuities, and employee benefits lines of business, Vlocity enables speed-to-market and customer-centric experiences through straight-through processing and a digital-first approach without code.
Read more here.